Biography Vivian Rosenthal


LATEST NEWS: Vivian Rosenthal sits down with iconic artist and mentor Will.I.Am to provide some advice about Snaps at the Wall Street Journal!

LATEST NEWS: Snaps fund raising is covered by Tech Crunch!

Vivian Rosenthal is the founder and CEO of Snaps. Snaps is a mobile app that helps consumers engage with the brands and social causes they love. Snaps allows users to add virtually anything – from branded content provided by clients, images of athletes, celebrities and musicians, or a range of fun icons – to their photos.  The result is unique UGC that attracts the attention of people across social networks, serving as a novel way to advertise as fans become content creators and brand ambassadors.  Snaps has already helped dozens of brands activate their consumers, including Nestle, Fox Studios, Sony Pictures, Kate Spade, The Baltimore Ravens, and The US Olympic Committee.  Snaps is available as a free download for both iOS and Android. Snaps! was recently featured as one of the top 24 US start-ups in the Wall Street Journal’s Startup of the Year series.

She was named one of Creativity Magazine’s top 50 global creatives of 2010 and has spoken at numerous conferences on the intersection of advertising and technology, including the CaT conference by Ad Age, TEDx, Ad Tech, Dmexco, Financial Times, Advertising Week, Socialize West, Foresight and Trends, IDEAS: The Innovation + Design Series, Stylus Innovation Forum. She has been a  jury member for the Andy Awards, D&AD, One Show Interactive Awards, AICP Next Awards, and the Art Directors Club. She won the Microsoft Storytelling Award for the US in the brand category and was selected as one of the five women CEOs for the L’Oreal Next Awards, honoring women in technology. Snaps won the startup mobile category at Ad:Tech NY 2012.

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