Biography Vivian Rosenthal

BIOGRAPHY

LATEST NEWS: Vivian Rosenthal selected as Chief Founder in Residence for 30Weeks, Google’s founders program for designers, which launches in September 2014. Read about it in Fast Company. And Wired.

NEWS: Vivian Rosenthal selected by Crain’s as one of 16 women making headlines for the impact their work is having at their companies, in their industries and on the city.

NEWS: Vivian Rosenthal sits down with iconic artist and mentor Will.I.Am to provide some advice about Snaps at the Wall Street Journal!

NEWS: Snaps fundraising is covered by Tech Crunch!

Vivian Rosenthal is the founder and CEO of Snaps. Snaps is an augmented reality mobile app that helps consumers engage with the brands, bands, films and social causes they love by allowing them to add virtual content to their photos. The result is unique approach to UGC that attracts the attention of people across social networks, serving as the next generation of native advertising as fans become content creators and brand ambassadors.  Snaps has already helped dozens of brands activate their consumers, including Nestle, Fox Studios, Sony Pictures, Kate Spade, Juicy Couture, The Baltimore Ravens, and The US Olympic Committee.  Snaps is available as a free download for both iOS and Android. Snaps! was recently featured as one of the top 24 US start-ups in the Wall Street Journal’s Startup of the Year series. Previously, Vivian co-founded Tronic Studio, a multi-disciplinary design firm focused on the intersection of art and commerce. While at Tronic, Vivian worked closely on over a hundred projects developing digital strategies, products, content and installations for clients including GE, Target, Nike, Diesel, Hitachi, AT&T and Microsoft.

Vivian was named one of Creativity Magazine’s top 50 global creatives of 2010 and has spoken at numerous conferences on design, advertising and technology, including the CaT conference by Ad Age, TEDx, Ad Tech, Dmexco, Financial Times, Advertising Week, Socialize West, Foresight and Trends, IDEAS: The Innovation + Design Series, Stylus Innovation Forum. She has been a  jury member for the Andy Awards, D&AD, One Show Interactive Awards, AICP Next Awards, and the Art Directors Club. She won the Microsoft Storytelling Award for the US in the brand category and was selected as one of the five women CEOs for the L’Oreal Next Awards, honoring women in technology. Snaps won the startup mobile category at Ad:Tech NY 2012.

She can be reached here: vivian@snapsapp.com

In her spare time, Vivian writes and paints about the future and practices Kundalini Yoga.
Vivian received a B.A. from Brown University and a Masters in Architecture from Columbia University.